Desvalido Australia is a handmade lingerie & sleepwear label based in Newcastle, Australia, often run entirely by myself, Alana Becker. What started as a creative outlet in fashion school became a made-to-order lingerie label in December 2013.
"Hi, I'm Alana, I make underwear"
This opening line is usually met with a high pitched "ooh!" which I respond to by whipping out my smartphone & scrolling through photos of my recent work.
"I love that you use models of all different sizes!"
"Oh wow, those would actually look great on me"
"Do you have a card, I need to pass this onto my sister/friend/husband/co-worker who's getting married next month"
I started sewing as a kid, armed with puffy paint & scrap fabric, I would hand stitch bags upon bags upon bags. My mother was a seamstress, proving that anything was possible as she turned my original sketches into real dresses in my teens. 8 years ago in high school textiles somebody trusted me with a sewing machine (I STILL haven't sewn over my finger... yet. I hear it happens to the best of us) I haven't looked back since.
So why lingerie?
I started off designing dresses. Gradually, the dresses became shorter & sexier, coincidentally around the same time I started buying lingerie. I found out just how good the right pair of knickers could make me feel & the passion was ignited!
Mostly because I love sewing! Handmaking means I can add whatever I want to the store whenever I want. I can produce limited edition runs as there are no minimums to meet with a factory. I can create something that is a size smaller at the waist than the bum if that's your shape (I have size 12 shoulders on a size 10 chest with a size 8 waist & size 12 thighs. I know I'm not alone!), & if you want something in a different colour because you can't find it anywhere, I can help! I have very high standards, handmade does not equal homemade so you'll receive a great product!
In my studio I have 6 different sewing machines & a large cutting table. Different products require different machines, for example I have one dedicated to sewing the edges of my French knickers so they're perfect every time.
When I bring in new designs I pattern make them myself & test multiple sizes before adding them to the store. I custom make my care & content labels so you know how to look after your lingerie based on each component used.
Studio photos coming soon!